Author Index

A

  • Afifi, Masoud Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport( [Volume 5, Issue 2, 2018, Pages 21-37]
  • Ahmadi, Parviz The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Ahmadi, Salah Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport( [Volume 5, Issue 2, 2018, Pages 21-37]

K

  • Kazemi, Fazlollah Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]
  • Khodadad Hosseini, Hamid The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]

M

  • Mahdieh, Omid Relationship between Packaging Information and Consumer Purchase Behavior(Food Products as a Case Study) [Volume 5, Issue 1, 2018, Pages 81-99]
  • MORADI, mhammad The effect of sensory marketing on customer behavioral intentions through hedonic, place attachment and trust (Case study: Kermanshah Soccer Schools) [Volume 5, Issue 1, 2018, Pages 21-35]
  • Mousavi, seyyed Najmodin Effect of virtual store website features on store brand equity (Case Study: Digikala) [Volume 5, Issue 1, 2018, Pages 1-19]

N

  • Nazari, Mohsen Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport( [Volume 5, Issue 2, 2018, Pages 21-37]

R

  • Rezaei, Elham Review of individual and social factors affecting self-esteem and its impact on the purchase of luxury goods [Volume 5, Issue 2, 2018, Pages 39-54]

S

  • Sadeghi, Hasan Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]
  • Samiei, Niloofar The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
  • Sarbazi, Noorollah Analysis of the role of website quality on the behavior of investors in companies accepted in Tehran Stock Exchange [Volume 5, Issue 1, 2018, Pages 101-122]

T

  • Tajzadeh namin, Abolfazl Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran [Volume 5, Issue 2, 2018, Pages 135-154]

Z

  • Zarei, Azim The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]